Simple, effective
solutions.
Attract readers.
Build fans. Sell books.
Simple and effective solutions to help you drive book sales.
Sponsored Products
Increase visibility with keywords or
product-targeted ads on shopping
results and detail pages.
Sponsored Brands
Drive awareness and
discovery of your books and
brand as an author.
Lockscreen Ads
Build recognition with interest-targeted ads on Kindle E-readers and
Amazon Fire tablets.
Amazon Ads Plans & Pricing
Offers unique solutions for book publishers and authors.
Standard
1-month Ad Campaign
$899
-
Competitor and keywords analysis
-
Campaign setup & management
-
Category listing suggestions
-
Ads analytical report
Premium
3-month Ad Campaign
$1,499
-
Competitor and keywords analysis
-
Campaign setup & management
-
Category listing suggestions
-
Ads analytical report
Platinum
6-month Ad Campaign
$2,499
-
Competitor and keywords analysis
-
Campaign setup & management
-
Category listing suggestions
-
Ads analytical report
Book advertising
best practices
Consider your readers
Consider your reader and how they would shop for a book. Only bid on shopping queries relevant to your content.
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Target popular keywords
Target complementary and popular keywords, interests, and products, including similar books and authors.
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Increase budget
Increase your advertising efforts
during events or seasons relevant
to your book.
Start campaigns early
Start campaigns early so they have
time to ramp up, and run them for a
minimum of four to six weeks.
Book Ad Insights.
76%
76% of globally surveyed book buyers
who research a book on Amazon
recall seeing an ad.
62%
62% of globally surveyed book buyers who discover a title or author while shopping on Amazon go on to purchase that title.
55%
55% of globally surveyed book buyers who visited Amazon say that it made them feel confident in their purchase.
